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The Differences Between Loyalty Programs and Gift Cards

Gift cards and loyalty programs are common aspects to businesses.  By now, you’ve likely purchased or have been given and have used at least one gift card.  In fact, statistics show that you’ve likely done this in the past 3 months.  Gift and loyalty cards have grown exponentially in popularity over the course of the […]

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Gift Cards – Your Business Has Them, Right?!

Gift Cards! If you have a business and don’t have gift cards yet, then you are missing out BIG TIME.  With the Christmas season around the corner, merchants and consumers are busily preparing for the shopping rush.  Whether you’re thinking about keeping your shelves stocked with the newest and hottest products or ensuring your kitchen […]

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Gift Card JV’s

Have you ever noticed that almost ever single major Canadian grocery store or Drug store has 3-4 rotating stands of Gift Cards? It’s obvious these gift cards make money and improve bottoms lines. Now your small business may not fit into the realm of a Shoppers Drug Mart, but there is no reason why you […]

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Marketing Gift Cards

I found this video on YouTube today and they offer some good reasons why ‘gift cards’ are superior to using ‘gift certificates’. They just carry more perceived value. If you are not using Gift Cards as a marketing method in your business yet, then you are leaving money on the table. Read this free Gift […]

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Why Your Company May Want to Give Away 100’s of Gift Cards For Free

Why would Lord & Taylor give away 1000’s of dollars worth of gift cards with no conditions attached…? Because they make a ton of money doing it! Did you see how excited those people are in the video to receive a free $25 to buy stuff at this company?! What do people do when they […]

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US Retailers Form New Retail Gift Card Association

Several major US retailers led by founding members Applebee’s, Best Buy, Home Depot, Marriott International and Subway have announced they are joining together “to create an industry group whose goal is to ensure shoppers have only positive experiences with the gift cards they buy and use. The Retail Gift Card Association (RGCA) formed in October […]

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The Definitive Guide to Gift Card Marketing – Part 4

Return on Investment Typical gift and loyalty card services can be quite affordable for even the small business owner. Once you understand how great your return on investment can be, odds are you’ll want to implement a gift card strategy ASAP! Gift and loyalty card programs have four main costs: Initial set-up cost: $0-$400 fixed, […]

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The Definitive Guide to Gift Card Marketing – Part 3

Gift Card Marketing Strategies Smaller businesses need to employ more creativity when marketing their gift card programs. The trick to having great gift and loyalty card programs is to never let the card run out. This is called “cycling” in the industry. A savvy merchant will work aggressively to continuously cycle their gift cards, because […]

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The Definitive Guide to Gift Card Marketing – Part 2

The Psychology behind Gift Cards Understanding the psychology behind gift cards will make any business owner get very excited! One of the most fascinating elements of gift cards is that people see the value on the card as “free money” or “found money.” The psychological effect is similar to that of a credit card, only […]

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The Definitive Guide to Gift Card Marketing – Part 1

This Guide was written to empower Canadian Small & Medium Sized Business Owners with the knowledge to increase their profits using gift & loyalty card marketing. So what’s in this guide…? What is a Loyalty Card Marketing Campaign? Benefits of Card Marketing The Psychology behind Gift Cards Real Life Examples of successful small-to-medium sized companies […]

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